Several public relations tips can boost the visibility of your company, but there are 7, in particular, that stand out due to their effectiveness (below).
1. Boost the Use of Live Stream
As the years go by, the live stream becomes more popular among people of all ages. Its popularity keeps augmenting, and it doesn’t seem like this is going to stop anytime soon. You can opt to utilise a live stream to tease about a marketing campaign or even an event so that more people can know about your company. Live stream has proven to be an effective way to build trust with consumers, which is key to making any company grow in great measure.
2. Listen and Act
It’s important to always listen to what your audience has to say, as they can provide you valuable advice and information. Your audience will always tell you what they want, which you can take advantage of if you adequately strategize and then act appropriately. Don’t forget to not delay in responding to any questions that your audience might have. You should always reply in a timely fashion manner.
3. Tell Your Story Effectively
Your audience should know what you are all about—your history. They want to know the 411 on the creator of the company, as this aids them to have a better feel for it and what it stands for. If you have employees, make sure to train them in this aspect, as it has been noted that sometimes they don’t even know how to express their story.
4. Find a 150th Canadian Birthday Connection
In 2017, the 150th anniversary of Canada will be celebrated. PR Vancouver, a popular public relations firm in Vancouver says that you should take advantage of this by connecting your PR strategy with this occasion. You can opt to partner with a non-profit institution or become a sponsor of an event. What this will do is connect your brand and value with other people.
5. Become a Leader
You should go and share your expertise with others because you have knowledge and experience in your field. Find opportunities for leaders to speak at events and conferences. By doing so, you’ll be able to create brand awareness. You will be able to connect with potential partners or customers.
6. Creative Media Pitches
You have to obtain the attention of journalists with creative media pitches to get your story across. In email pitches, subject lines matter more than other times. Make sure to pitch your story to the adequate media outlets.
7. Create Media Relationships
It’s crucial to have a close connection with as many journalists as you can. You see, reporters want to tell great stories to the public and, to do so, they often resort to a communications firm or people that they know. If you are close to them, your story will become a priority on their list. This is how things work, so take advantage of them.
Make It Happen!
If taken into consideration, these 7 PR tips can boost the presence of your company in a meaningful way!